Over the course of the last few years, we have fielded questions from golfers asking if we would ever make a “zero-torque” putter. We believed in its merit but we wanted to be very thoughtful when entering this segment. It’s quickly becoming crowded and the differentiation between offerings from various companies has become increasingly blurry. It was important for us to think past our first thought. 

As we developed and tested prototypes, a formula became evident. Toe hang in putters has primarily been thought of as a measurement from zero degrees (face balanced) to 90 (think of some of the Bullseye style putters from yesteryear.) The area between 0 and 90 degrees is densely populated with heel-shafted necks, short slant necks, flow necks, plumber’s necks, long necks and a collection of other curiosities. All golfers have a natural arc and face rotation that becomes very consistent when better matched to a specific putter.

So why are there so many options between 0 and 90 degrees of toe hang, but so few between 0 and -90? And could that unexplored space between 0 and -90 help golfers putt better?

With this in mind, we embarked on creating a series of zero-to-very low torque designs that begin to fill in the gap from 0 to -90. Presenting Formula – a series of three different putters – the center shafted, very-low torque Formula [CS], the even-lower torque Formula [45] and the zero-torque Formula [90].